Healthcare Fraud Shield commissioned me to design a trade show materials including a photo shoot portraying a mystic theme. We agreed that a gypsy/fortune teller story would be interesting to explore.
Since the photos will be featured in a direct mail campaign, it was important to use vibrant colors and interesting ways of displaying the information. The lighting setup include a softbox for the overall scene and speed lights for the crystal ball and green gel on the rim light for our model’s hair.
Here is the postcard and flyer I designed that will be distributed to event attendees. Thanks to Stone Mountain Printing in Woodbridge, New Jersey for the sweet print job.
It was a rainy day, but everyone was a trooper and pulled off amazing shots. Besides the rain, fog was everywhere! When we first arrived there was barely a drop of rain and by the end it was pouring. I give Mallory a lot of credit for sticking it out because it’s not easy. Special thanks to the ever helpful LEW MONTY for assisting and shielding us from the storm. Also, special thanks to my 7D for continuing to come out of storms like a champ. It’s a damn good camera. Yay weather sealing! Last but not least, thanks to Trendi for providing us with the bracelets.